A written form of communication is one of the most fundamental elements of expression. Writing ability plays a vital role in every profession. In all the workplaces, employees and management are continuously required to write applications, letters, emails, messages, and different formal statements. All of these activities need brilliant writing skills so that individuals can communicate their ideas and opinions effectively.

In today's time when “Content is the king”, it is more important to create engaging content all the time.  To thrive in today's digital marketplace, creating content that can make a brand stand out is the ultimate winning strategy. Engagement in writing is all about how well it manages to communicate with the target audience. The engaging content catalyses the connection between audience and brand.

The first and foremost thing required for good writing skills is to drive and discipline toward the message that we want to convey to the target audience. Improving writing skills will not happen in a day, instead it required sustaining efforts for a while.

Some creative writing tips to improve writing skills:

Read regularly: Great writers are avid readers. Reading is an activity that not only improves the writing skill but also enhances the capability of the mind to create new ideas.

Improve Your Vocabulary: To express opinion, ideas, messages, and feelings one need to have a good vocabulary. It increases the variety and attractiveness in sentences used by the writer. Learning a lot of new words is not enough, but understanding the correct use of them is equally essential.

Improving grammar: Nothing is worse for a reader than reading a sentence full of grammatical errors. Therefore, it is very important to have a good command over grammar including tenses, punctuations, and articles. One should always proofread his writing to find out any mistakes and correct them.

Planning and Practice: No skill in this world has been mastered without practicing it. One should keep writing to master the writing domain. Planning is another key factor in writing because once you know the reader's requirement, you will be able to impress them with your creative writing.

Use of keyword and key phrases: Keywords and key phrases are used by the people to search for information about any topic in the search engine. Strategic usage and placement of such words in the writing provide the information that the user is looking for.

There is a saying, "If you wish to be a writer, then write!!!". The act of writing clarifies the thought, encourages creativity and discovery, promotes self-awareness. It adorns the person with linguistic competency that is needed to succeed in academia and the professional environment.